Infantino and its affiliated entities and brands, including Infantino, BKids, and BlueBox OpCo LLC, dba Infantino, ("us", "we," or "our") are committed to respecting your privacy and protecting your personal information, whether you are a customer, potential customer, or other user of our web services (collectively, “you”). Happy parents and little ones are what we’re about. We operate www.infantino.com, uk.infantino.com, bkids.com, and blue-box.com (the "Sites").
This Privacy Policy is provided in a layered format. You can jump to a specific section by clicking on the section below.
This Privacy Policy does not apply to third-party websites, products or services, even if they may link to our Sites or our Sites may link to them. We recommend you review the privacy practices of those third parties before accessing them and sharing any of your personal information with them.
We collect and use several types of personal information in order to provide and improve our products and services, and to respond to your requests concerning your personal information. For purposes of this Privacy Policy, “personal information” means any information that relates to an identified or identifiable individual. The personal information we collect through our Sites will be apparent by the context of the page, and may include, but is not limited to, the types of information described below.
We may ask you to provide us with certain personal information that can be used to contact, identify, or locate you when you use our Sites, purchase our products, or use our services. Personal information that you may provide includes, but is not limited to:
You can enable or disable location services when you use our Sites at any time, through your device settings.
You are not under any obligation to provide this information. However, if you withhold requested information, we may not be able to provide you with certain products and services.
Infantino uses cookies in conjunction with other tracking technologies, including web beacons, which are small sections of code that we may place in our Sites to understand the number of unique users that have visited a specific page.
We also collect information about your online activities on websites and connected devices over time and across third-party websites, devices, apps, and other online features and services. For example, some of our community websites may use Google Analytics on our Sites to help us analyze your use of our Sites and diagnose technical issues.
We collect information such as your Internet Protocol (IP) address, operating system and version, browser type and version, screen resolution, device manufacturer and model, language version of the Sites you are visiting, plug-ins, add-ons, the pages of our websites that you visit, the times and dates of your visits, the time spent on those pages, and diagnostic data.
We collect data about how you access and use our Sites, including geolocation data, browsing history, pages visited, times and dates of your visits, time spent on the Sites and specific pages, links clicked, language preferences, patterns of use, diagnostic data, and the pages that led or referred you to our Sites.
e. Tracking Data & Cookie Policy
We use cookies and other online tracking technologies to understand visitor activity on our Sites, and to retain certain information about your visits to help improve your experience while using the Sites.
A cookie is a text file sent by a web server and placed on your computer by your web browser. Cookies can be divided into two different types, session and persistent. Session cookies differ from persistent cookies primarily in that session cookies are temporary and expire, and are normally deleted when you close your browser. Persistent cookies, in contrast, remain stored on your computer after you close your browser until they are deleted either because they expire or you delete them. Infantino uses session cookies and persistent cookies in connection with providing our products and services.
None of the cookies we use are strictly necessary to access our Sites. You can instruct your browser to refuse all cookies or to indicate when a cookie is collecting information. However, if you do not accept cookies, this may limit some functionalities on our Sites.
For more information about how to manage your cookies preferences, you should use the “Help” menu of your web browser or explore the customer support sections of your web browser. Please note that you need to configure each browser on each device that you use if you wish to opt-out or block some or all cookies. If you do not wish to receive advertising cookies, you may wish to visit the Network Advertising Initiative (NAI) website here and the Digital Advertising Alliance (DAA) website here.
The types of cookies we use are:
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Session Cookies. We use session cookies to operate our Services and for security purposes.
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Persistent Cookies. We use persistent cookies to remember your preferences and various settings.
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Security Cookies. We use some cookies for security purposes.
Cookies are often used in conjunction with other Internet technologies, such as web beacons, to understand behavior on the Internet. For example, Infantino uses cookies in conjunction with web beacons, which are small sections of code that we may place in our Services to understand the number of unique users that have visited a specific page.
We use session cookies in connection with our Sites, to provide you with customizations of your experience, such as highlighting your recently viewed items, to detect and remember your region and language preferences, and track your activities on the Services. We also use cookies that persist over time and ensure that you are directed to the correct regional version of our website.
Although we use third-party service providers in connection with these cookies, we do not allow third-party service providers to use your personal information for their own purposes.
“Do Not Track” Signals. We do not support Do Not Track (DNT). DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the “Preferences” or “Settings” page of your web browser.
Aggregated, anonymized, and de-identified information. We may collect and create aggregated, anonymous or de-identified data from personal information by removing data components that make the data personally identifiable to you or through obfuscation or other means. Our use of aggregated, anonymized and de-identified data is not subject to this Privacy Policy.
Data Analytics. We may third-party service providers to monitor and analyze the use of our Sites. This includes Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Services. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
You can opt-out of having made your activity on the Sites available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
Behavioral Remarketing. We use remarketing services to advertise on third party websites after you visited our Sites. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Services. These include:
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Google AdWords, which you can opt out of by visiting the Google Ads Settings page. As mentioned above, you may also install the Google Analytics Opt-out Browser Add-On for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information about Google’s privacy practices, please read Google’s Privacy Policy.
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Twitter’s remarketing service, which you can opt out of by following the instructions included here. For more information about Twitter’s privacy practices, please read Twitter’s Privacy Policy.
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Pinterest’s remarketing service, which you can opt out of by following the instructions included here or by enabling DNT. For more information about Pinterest’s privacy practices, please read Pinterest’s Privacy Policy.
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Meta’s remarketing service, which you can opt out of by following the instructions included here. For more information on Facebook’s privacy practices, please read Meta's Privacy Policy.
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AdRoll’s remarketing service, which you can opt out of by visiting the AdRoll Advertising Preferences page. For more information on AdRoll’s privacy practices, please read AdRoll’s Privacy Policy.
You can also opt-out from participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.
2. Use of Personal Information
We use the personal information we collect to provide the products and services that we offer to you and our other customers, as well as to provide, maintain, and improve our Sites, products, and services. This includes:
- To respond to your requests concerning our products;
- To send you information about our products and/or coupons in the mail or email;
- To help you locate retailers of our products;
- To provide, maintain, and improve our Sites;
- To notify you about changes to our products, services, and Sites;
- To allow you to provide you with interactive features on our Sites;
- To provide customer support;
- To monitor the usage of our Sites;
- To detect, prevent, and address technical issues with our products, services, and Sites;
- To provide you with news, special offers, and general information about our product, services, and events that may be of interest to you unless you have opted out of receiving such information
3. Sharing Personal Information
We may share your personal information with the following categories of third parties:
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Among our brands and affiliates. We may share personal information among our various brands and affiliates to provide our Sites, provide products and services, and for internal administrative purposes.
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Our service providers.We share personal information with our service providers to provide services on our behalf, such as payment processing, analytics, advertising, hosting, marketing, customer and technical support, and other services. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use the information for any other purpose.
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Third-party platform advertising. We may share your information with third-party platform providers who assist us in serving advertising regarding the Sites, products, and services to others who may be interested. We also partner with third parties (including AdRoll, Amazon, Google, Meta, and Pinterest) who use Cookies to serve interest-based advertising and content on their respective third-party platforms that may be based on your preferences, location and/or interests.
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Affiliate and business transfer. If we, including any of our brands or affiliates, is involved in a merger, acquisition, asset sale, or other corporate combination, your personal information may be transferred to the acquiring or surviving entity. If such transfer results in a material change to the use of your personal information, we will provide notice before your personal information is transferred and/or becomes subject to a different privacy policy.
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Compliance and harm prevention. We may share personal information as we believe necessary (i) to comply with applicable law, rules and regulations; (ii) to enforce our contractual rights; (iii) to investigate possible wrongdoing in connection with the Sites, products, and services; (iv) to protect and defend the rights, privacy, safety and property of Underlining, you, and others; and (v) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities.
4. Your Rights and Choices
You may have rights and choices regarding our use and disclosure of your personal information. Unless instructed otherwise, you can exercise these rights and choices using the information in the Contact Us section at the end of this Privacy Policy.
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Optingout of receiving electronic communications from us. If you no longer wish to receive promotional email communications from us, you may opt out via the unsubscribe link included in such emails. We will comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving promotional emails from us, we may still send you important administrative messages that are required in order to provide you with our products and services, or for other reasons disclosed in this Policy.
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Your privacy rights depending on state. California, Nevada, and Virginia residents have certain rights with respect to our collection, use, and sharing of their personal information. Please review our California Privacy Notice, Nevada Privacy Notice, and Virginia Privacy Notice for more information about those rights.
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Your European privacy rights. Individuals located in the European Economic Area, United Kingdom, and Switzerland have certain rights with respect to our collection, use, and sharing of their personal information. Please review our European Privacy Notice above for more information about those rights.
5. Retention of Personal Information
Infantino will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. The criteria used to determine the retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the type of personal data collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
Infantino will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.
6. Security of Personal Information
The security of your personal information is of utmost important to us and we maintain appropriate safeguards to protect it. However, no method of transmission over the Internet, or method of electronic storage, is entirely secure. While we use reasonable practices and procedures to protect your personal information, we cannot guarantee its absolute security. We maintain appropriate technical, administrative, and physical safeguards to secure your personal information against unauthorized access, destruction, loss, alteration, disclosure, or misuse.
7. International Data Transfers
Our Sites are operated exclusively in the United States. We may transfer, store and use information we collect and maintain about you, including personal information outside of your state, province, country or other governmental jurisdiction. The data protection laws in the jurisdiction in which we process personal information may differ from those of your jurisdiction, and in certain circumstances, your personal information may be subject to access requests from governments, courts, law enforcement agencies or regulatory agencies in those jurisdictions. By using the Sites or providing us with any information, you consent to the transfer and processing of your information, including personal information, in the United States as set forth in this Privacy Policy.
If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.
By providing us with your personal data, you consent to this transfer to the U.S. You may withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, we comply with any applicable laws to provide an adequate level of data protection to the U.S., as described further in the European Privacy Notice. Where applicable law requires us to ensure that an international data transfer is governed by a data transfer mechanism, we use EU Standard Contractual Clauses with data recipients located outside the EEA or the UK as well as other appropriate measures and safeguards.
Infantino will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including with respect to the security of your personal data.
8. European Privacy Notice
If you are from the European Economic Area (EEA), Infantino’s legal basis for collecting, using, and disclosing the personal data described in this Privacy Policy may depend on the personal data we collect and the specific context in which we collect it. We rely on one or more legal bases to process your personal data under applicable law. We may process personal data (i) as necessary to perform our contractual obligations to you, including, but not limited to, those obligations in our Term and Conditions; (ii) as necessary to pursue our legitimate interests as further detailed below; (iii) as necessary for our compliance with our legal obligations such as a request or order from courts, law enforcement or other government authorities; and/or (iv) with your consent, including to send you marketing email messages and other information that may be of interest to you, which you may withdraw at any time.
Legitimate interests. Where processing your personal data allows us to provide, maintain, and improve our products, services, and Sites. To determine these legitimate interests, we balance our legitimate interests against the legitimate interests and rights of you and others and only process personal data in accordance with those interests where they are not overridden by your data-protection interests or fundamental rights and freedoms. Our legitimate interests generally include:
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Provide, improve, and develop our Sites, Products, and Services, including to deliver your requested products and services, send you messages and provide user support, customize the Sites to better fit your needs as a user, develop new products and services, and perform internal analytics and research and development. This also includes sharing personal data with our trusted service providers that provide services on our behalf.
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Provide, personalize, measure and improve our marketing, we may also use personal data to understand our user base and the effectiveness of our marketing. This processing is done pursuant to our legitimate interest in undertaking marketing activities to offer products or services that may be of interest to you.
Contract Performance. Where processing enables us to deliver your requested products and services, send you messages and provide user support, customize the Sites to better fit your needs as a user, develop new products and services, and perform internal analytics and research and development. This also includes sharing personal data with our trusted service providers that provide services on our behalf.
Consent. Where you have given us permission to process your personal data, including precise geolocation data to locate retailers and to send you promotional messages as well as other information that may be of interest to you with your consent.
Compliance with our legal obligations. Where processing is necessary to prevent fraud and comply with applicable law, including to protect you and others and to create and maintain a trusted environment, and to comply with our legal obligations, to ensure compliance our agreements with you and other third parties, to ensure safe, secure, and reliable Sites, products, and services, and to detect and prevent wrongdoing and crime, assure compliance with our policies, and protect and defend our rights, interests, and property. In connection with the activities above, we may conduct internal research and profiling based on your interactions on various Sites, content you submit to the Sites, and information obtained from third parties.
9. California Privacy Notice
This California Privacy Notice applies to any California residents about whom we have collected personal information from any source, including through your use of our Sites, by engaging us to inquire about or obtain the various products and services that we offer, or by communicating with us electronically, by telephone, in paper correspondence, or in person. The provisions contained within this section are intended to provide notices in compliance with the California Consumer Privacy Act of 2018 and California Privacy Rights Act of 2020 (together, the “CCPA”). Any capitalized term used and not otherwise defined below has the meaning assigned to it in this Privacy Policy.
The CCPA provides California residents with rights to receive certain disclosures regarding the collection, use, sale, and sharing of personal information, as well as rights to access, delete, correct, and restrict the use, disclosure, and sale of certain personal information we collect about them. Additionally, California residents have the right to opt-out of the sale/sharing of their personal information, including for purposes of cross-context behavioral advertising and targeted advertising. California residents also have the right not to receive discriminatory treatment by us for the exercise of their privacy rights under the CCPA. This California Privacy Notice does not apply to certain personal information that is already subject to certain federal and state regulation.
If you are a California resident, you may submit a request to exercise these rights by contacting us using the information provided in the Contact Us section below. If you are a visually-impaired customer, a customer who has another disability or a customer who seek support in other language, you may access this California Privacy Notice by emailing us at privacy@infantino.com.
a. Personal Information We Collect
For the purposes of this California Privacy Notice, except where a different definition is noted, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household. Personal information does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been de-identified; or aggregated consumer information. For purposes of this section, “publicly available information” includes: information is made available from federal, state, or local government records information that a business has a reasonable basis to believe is lawfully available to the general public, either through widely distributed media, or by the consumer; and information that is made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience.
We collect personal information provided by residents through our Sites and in connection with your purchase of our products and services. Over the last twelve (12) months, we have collected and may continue to collect the following categories of personal information:
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Identifiers, including your first and last name; billing and shipping address; email address; phone number; online identifiers as detailed below including IP address or device IDs; and/or other similar identifiers.
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Personal information described in Cal. Civ. Code § 1798.80(e), including your credit or debit card number and related payment card information; bank account and routing number; and/or other financial information.
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Commercial information, which includes our services that you have purchased, obtained, or considered, and/or other purchasing or consumer histories, tendencies, and preferences.
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Information relating to Internet activity or other electronic network activity, which includes the information disclosed under Information we automatically collect.
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Geolocation data, which includes Global Positioning System (“GPS”) data based on your IP address.
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Information not listed above and related to characteristics protected under California or federal law, which may include information about gender and age.
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Inferences, based on the above information.
Sensitive personal information. Certain types of personal information that we collect, as describe above, may constitute “sensitive personal information” under California law, including:
Please note that because of the overlapping nature of certain of the categories of personal information identified above, which are required by state law, some of the personal information we collect may be reasonably classified under multiple categories.
We will not retain any information we collect form you for longer than is reasonably necessary for the disclosed purpose of using such information. Our determination of precise retention periods is detailed in Section 8 above.
b. What We Do With Your Personal Information
We may collect, use, or disclose personal information about you for the purposes detailed in Use of Personal Information above.
c. Sources of Collected Personal Information
We may collect personal information from the following categories of sources:
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From you, including via our Sites, in person, telephone, postal mail, and/or social media;
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From our brands and affiliates, including BlueBox OpCo LLC, dba Infantino, and BKids;
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Through our service providers, such as non-affiliated companies who help us provide services to you;
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From our business partners and others, including those that may promote and/or offer products and services that may be of interest to you, and direct targeted advertising to you;
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From publicly available information, including information about you shared publicly by third parties or otherwise provided to us.
We may supplement the information described above with information we obtain from other sources, including from both online and offline data providers.
d. Who We Share Personal Information With
We limit our disclosure of the categories of personal information above to our service providers for one or more business purposes. “Business purposes” means the reasonably necessary and proportionate use of personal information for our operational purposes, other purposes described in this privacy policy, for the operational purposes of our service providers and contractors, as well as other purposes compatible with the context in which the personal information was collected.
We “sell” / “share” a limited set of personal information that is gather when you visit our Sites, such as cookies and pixels, with third parties in order to allow you to see advertisements, including targeted digital advertisements. We have provided you with information regarding your opt-out rights as described below.
e. Your California Privacy Rights
If you are a California resident, you have the following rights under applicable California law in relation to your personal information, subject to certain exceptions:
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Right to Know. You have the right to, up to twice in a 12-month month period, to what personal information we collect, use, disclose, and/or sell, as applicable.
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Right to Delete. You have the right to request under certain circumstances that we and our service providers and contractors delete the personal information that we collect about you.
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Right to Opt-Out of Sale/Sharing. You have the right to opt-out of our sale/sharing of your personal information, as those terms are defined by the CCPA.
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Right to Correct. You have the right to opt-out of our sale/sharing of your personal information, as those terms are defined by the CCPA.
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Right to Limit Use and Disclosure. You have the right to limit the use or disclosure of your sensitive personal information to only the uses necessary for us to provide our products and services to you, or for certain other authorized purposes.
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Right to Non-Discrimination. You have the right not to receive discriminatory treatment for the exercise of the privacy rights described above.
How to submit a request. You may exercise any of the rights described in this section by emailing is at privacy@infantino.com or post mail at: Infantino, 10025 Mesa Rim Road, San Diego, CA 92121.
Any request you submit to us is subject to an identification and residency verification process (“Verifiable Consumer Request”) as permitted by the CCPA. We will not fulfill your request unless you have provided sufficient information that enables us to reasonably verify that you are the consumer about whom we collected the personal information on. In order to verify you, you must provide us with your first and last name and email address. These rights are also subject to various exclusions and exceptions under applicable laws.
We will respond to your request within forty-five (45) days after receipt of a Verifiable Consumer Request for a period covering twelve (12) months and for no more than twice in a twelve-month period. We reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days.
Authorized Agents. You may also designate an authorized agent, in writing or through a power of attorney, to request to exercise the above rights on your behalf. If you use an authorized agent to exercise your various rights under the CCPA, we may require that you provide your authorized agent with written permission to exercise your various rights and to verify your own identity with us. If your authorized agent does not submit proof that they have been authorized by you to submit verified requests, we reserve the right to deny such a request that we have received and will explain to your authorized agent why we have denied such request.
The authorized agent may submit a request to exercise these rights by emailing the letter of authorization or power of attorney to privacy@infantino.com or post mail at: Infantino, 10025 Mesa Rim Road, San Diego, CA 92121.
Household Data. We currently do not collect Household Data. If we receive a Right to Know or Right to Delete request submitted by all members of a Household, we will individually respond to each request. We will not be able to comply with any request by a member of a household under the age of 13, as we do not collect personal information from any person under the age of 13.
Direct Marketing by Third Parties. We do not disclose personal information to third parties for their own purposes, and you may opt-out of any disclosures of non-identifiable personal information. However, because California residents have the right to request information regarding such practices under California’s “Shine the Light” Law, please contact us using the information provided at the end of this Policy. You must include your full name, email address and postal address in your email or mail request so that we can verify your California residence and respond. “Personal information” under this California law means any information that identified, described, or was able to be associated with an individual at the time of disclosure.
We will continue to update our business practices as direct regulatory guidance becomes available.
f. Notice of Financial Incentives
We may offer discounts on products and services – including those offered by us, our affiliates, and third party business partners – by joining our email subscription lists, sweepstakes, and participating in other promotions. The availability of these promotions to you at any given time will vary. If and when we offer such programs, we may ask for your personal information (such as your name and email address) as a prerequisite to your participation in the program.
The programs that may be available to you are:
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Email Newsletter. When you subscribe to the email newsletters, we may offer you special offers in the form of free or discounted products and announcements of sweepstakes, contests, and giveaways. In order to participate in the email newsletter, you must provide a valid email address.
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Product Testing Opportunities. In order to participate in product testing opportunities, you must provide your personal information including your name and email address.
You may join these programs by visiting the Sites. You may also withdraw from these programs at any time by contacting us at marketing@infantino.com.
The value we place on the personal information that we collect in connection with these programs is calculated by determining the approximate additional spending per promotion participant, compared to individuals for whom we do not have email addresses, shopping history and preferences, or other collected information.
g. Notice of the Right to Opt-Out
We sell”/“share” personal information with third parties to participate in behavioral advertising networks, as those terms are defined by the CCPA. If you wish to opt-out of the “sale” / “sharing” of the limited personal information that is gathered when you visit our Website for purposes of cross-context behavioral advertising by emailing privacy@infantino.com.
To the extent participation in such networks is deemed to be a data sale under the CCPA, we encourage you to visit the Network Advertising Initiative and/or the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising for more information about opting out of seeing targeted digital advertisements.
10. Virginia Privacy Notice
This Virginia Privacy Notice applies to any Virginia residents about whom we have collected personal information from any source as described above in the previous section, including through your use of the Sites, by engaging us to inquire about or obtain the various products and services that we offer, or by communicating with us electronically, by telephone, in paper correspondence, or in person. The provisions contained within this section are intended to provide notices in compliance with the Virginia Consumer Data Protection Act (“VCDPA”). Any capitalized term used and not otherwise defined below has the meaning assigned to it in this Privacy Policy.
The VCDPA provides Virginia residents with rights to receive certain rights to receive certain disclosures and access regarding collection, use, sale, and sharing of personal data, as well as rights to delete, correct, and affirmatively consent to the use, disclosure, and sale of certain personal data we collect about them. Additionally, Virginia residents have the right to opt-out of targeted advertising, sale of their personal data, and profiling. Virginia residents also have the right not to receive discriminatory treatment by us for the exercise of their privacy rights. This Virginia Privacy Notice does not apply to certain personal data that is already subject to certain federal and state regulation.
For purposes of this section, “personal data” means any information that is linked or reasonably linkable to an identified or identifiable natural person. Personal data does not include de-identified data or publicly available information. For purposes of this section, “publicly available information” means information that is lawfully made available through federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by the consumer, or by a person to whom the consumer has disclosed the information, unless the consumer has restricted the information to a specific audience.
a. Personal Data We Collect
We may collect personal data from or about you as detailed in the first section of this Privacy Policy and in the previous section.
We may collect certain personal data described above which constitutes “sensitive data” as defined under the VCDPA with your consent including:
- Personal data revealing racial or ethnic origin
- Precise geolocation data
b. What We Do With Your Personal Data
We may collect, use, or disclose personal data about you for the purposes detailed in Use of Personal Information above.
c. Who We Share Personal Data With
We limit our disclosure of the categories of personal data above to our service providers for one or more business purposes. “Business purposes” means the reasonably necessary and proportionate use of personal information, in a way that is adequate, relevant, and necessary for specific purposes described in this privacy policy, compatible with the nature and purpose(s) for the collection, use, and retention of the personal data.
We do not “sell” your personal data for monetary consideration as that term is defined under Virginia law.
We share a limited set of personal data that is gathered when you visit our Sites such as cookies and pixels, with third parties in order to allow you to see tailored digital advertisements. You may opt-out of such sharing by following the instructions provided in Notice of the Right to Opt-Out in Section 12(g) above.
d. Your Virginia Privacy Rights
If you are a Virginia resident, you have the following rights under applicable Virginia law in relation to your personal information, subject to certain exceptions:
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Right to Know. You have the right to, up to twice in a 12-month period, request what personal data we collect, use, disclose, and/or sell, as applicable;
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Right to Delete. You have the right to request under certain circumstances that we delete your personal data.
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Right to Opt-Out. You have the right to opt-out of targeted advertising, our sale of your personal data, and profiling decisions that could produce legal or similarly significant effects.
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Right to Correct. You have the right to request the correction of your inaccurate personal data.
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Right to Provide Affirmative Consent. We cannot process your sensitive data or use your personal data for certain purposes without your affirmative consent.
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Right to Non-Discrimination. You have the right to not receive discriminatory treatment for the exercise of the privacy rights described above.
How to submit a request. You may exercise any of the rights described in this section by emailing is at privacy@infantino.com or post mail at: Infantino, 10025 Mesa Rim Road, San Diego, CA 92121.
Any request you submit to us is subject to an identification and residency verification process (“Verifiable Consumer Request”) as permitted by the VCDPA. We will not fulfill your request unless you have provided sufficient information that enables us to reasonably verify that you are the consumer about whom we collected the personal information on. In order to verify you, you must provide us with your first and last name and email address. These rights are also subject to various exclusions and exceptions under applicable laws.
We will respond to your request within forty-five (45) days after receipt of a Verifiable Consumer Request for a period covering twelve (12) months and for no more than twice in a twelve-month period. We reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days.
Authorized Agents. You may also designate an authorized agent, in writing or through a power of attorney, to request to exercise the above rights on your behalf. If you use an authorized agent to exercise your various rights under the VCDPA, we may require that you provide your authorized agent with written permission to exercise your various rights and to verify your own identity with us. If your authorized agent does not submit proof that they have been authorized by you to submit verified requests, we reserve the right to deny such a request that we have received and will explain to your authorized agent why we have denied such request.
The authorized agent may submit a request to exercise these rights by emailing the letter of authorization or power of attorney to privacy@infantino.com or post mail at: Infantino, 10025 Mesa Rim Road, San Diego, CA 92121.
11. Nevada Privacy Notice
Nevada residents have the right to request to opt out of any “sale” of their personal information under Nevada SB 220. We do not sell your personal information under Nevada law. However, you may nonetheless request to opt out of the future sale of your personal information. If you are a Nevada resident and would like to make such a request, please contact us using the information in the Contact Us section at the end of this Privacy Policy, and provide “Nevada Privacy Rights” in the subject line. You must include your full name, email address and postal address in your request so that we can verify your Nevada residence and respond. In the event we sell your personal information after the receipt of your request, we will make reasonable efforts to comply with such request.
12. Canadian Privacy Notice
This Canadian Privacy Notice provides additional or modifying information on how we manage personal data that we receive from residents of Canada. These rights may be limited in some circumstances by local law requirements.
a. Right to Withdraw Consent
We would like your consent to collect, use and share your personal data for the purposes and in the manner described herein, including in order to contact you and provide you with promotional communications. Nonetheless, we want you to know that you have choices and can refuse or withdraw your consent. In the event that you have already consented to the collection, use and/or disclosure of your personal data, you may subsequently “opt out” at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer at privacy@infantino.com. Our Privacy Officer will also be able to provide you with more information regarding the implications of withdrawing consent. You may also choose to limit how we use your personal data by not allowing us to share such information with third parties. This may limit some functionalities on our Sites.
b. Access To or Change Personal Data
You are entitled to request access to, and, if necessary, correct your personal data collected by us, and also to inquire about our privacy practices in general. In order to make such requests, please contact us using the information in the Contact Us section. You can also contact our Privacy Officer at privacy@infantino.com for any questions or to make any complaint regarding the Privacy Policy.
13. Links to Other Sites
This Privacy Policy applies to our Sites, products, and services. Our Sites may contain links to other sites that are not operated by us, including partner Sites. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
14. Children's Privacy
Our Sites are not intended for children under the age of 18.
We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us using the information in the Contact Us section. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.
15. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via a prominent notice on our Sites, prior to the change becoming effective, and update the "Effective Date" at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
16. Contact Us
If you have any questions about this Privacy Policy or if you have a disability that prevents you from accessing this Privacy Policy or any of our other policies electronically and in this format, and require an alternate format (e.g., audio, large print), you may contact us by completing an online form, sending an email to privacy@infantino.com, calling us at1.800.840.4916, or writing to: Infantino, 10025 Mesa Rim Road, San Diego, CA 92121, U.S.A.
Infantino is the Controller responsible for your privacy protection and is the official provider of the Sites. As the Controller, we determine the purposes for which and the manner in which any personal information is are, or is to be, processed with respect to the Sites. If you have questions regarding this Privacy Policy or our website privacy and data protection practices, or if you would like to contact our Data Protection Representative, please contact us at privacy@infantino.com.
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